Case Study AUCTION WEB SITES
MARKETING EXCELLENCE " EBAY”
How can ebay value their services? Is it a powerful method of costs? eBay is among the world's largest online marketplaces, and allows users to obtain and sell in nearly every region on earth; PayPal enables individuals and businesses to safely, easily and quickly send out and obtain digital payments; and eBay Enterprise allows omni-channel trade, multichannel retailing and digital marketing intended for global enterprises in the U. S. and internationally. Intended for selling the product on amazon, sellers can pick between two option of prices method. Initial, the auction pricing approach which has known as one of the success of auction web sites in building a pricing trend. Second is usually fixed pricing which offer an option to the customers and the sellers who do not want to await for an auction. The auction prices method is named an effective way of creating broad open public interest, achieving maximum publicity, gaining very good margin, getting to a large number of potential purchasers and controlling the procedure. While on the customer's perspective, it gives all of them a sense of control in determining and receiving the perfect price.
The costs strategy of eBay to price their very own service is definitely charging cost to the retailer based on a lot of categories as can be seen upon table under:
Do we price products and services in various ways?
There is absolutely no difference in the manner we selling price products and services. There are always 3 pieces in every product or service we should consider just before setting the price:
cost of the product or service is definitely the amount you may spend to produce this price is economical reward to get providing the product or services value is what your buyer believes the merchandise or services is worth to them
Cost-plus pricing requires the cost of making your product or service and brings an amount that you should make a profit. This is usually expressed as a percentage of the cost. It is generally more suited to...